Sprite Match Game
Mobile Data Rewards // Coca-Cola Company
Responsibilities: Product Management, Research, Requirements, Documentation, Interactive/UI Design Strategy
Results: Interaction rates which beat benchmarks by 4X
The Sprite Mobile Match Game featured the Mobile Data Rewards product with our data partner. The ad format utilizes gamification to present users with a task that is easy to complete to lessen the cognitive load and mitigate frustration when interacting. It's branded utility that provides a pleasant user experience in exchange for a data reward.
Bud Light Vertical Video
Mobile Data Rewards // InBev
Responsibilities: Product Management, Research, Requirements, Documentation, Interactive/UI Design Strategy
Results: Video completion rates were over 10X when presented with the reward versus similar campaigns
The Bud Light Vertical Video unit allowed users to watch an immersive video on their mobile device in exchange for a data reward. It's the preferred task users wish to complete in exchange for data.
Starwood Preferred Guest (SPG) Creative Strategy
MPU Featuring Dynamic Creative Optimization (DCO) // SPG (now Marriott Bonvoy)
Responsibilities: Dynamic Creative Strategy
The SPG creative strategy featuring DCO featured dynamic creative based on the Starwood Preferred family of brands and their respective tiers with geolocations targeted towards respective personas for a significant return on ad spend (ROAS).
Omnichannel Creative Strategy
Lightbox, Interactive Video, Mobile and MPU Featuring DCO // Levi Strauss & Co.
Responsibilities: Interactive/UI Design Strategy, DCO & Mobile Creative Strategy
The Levi's Lightbox execution begins with a host-initiated animation that reveals to show a large panel. If there is no interaction it resolves to a 300x600 unit which allows the user to re-expand or click through to the website using the CTA in the 300x600 banner or leave behind. It features a "Look Book" of the season's hottest apparel.
This cross-channel unit with high-volume impressions set the creative strategy up for subsequent retargeting for interactive video and e-Commerce ads to drive conversion rates.
Omnichannel Sports Data-Driven Creative®
Sports Data-Driven Creative Strategy // Papa John's
Responsibilities: Creative Strategy with dCPM Marketing
The Papa John's Sports Data-Driven Creative strategy featured geotargeted ad campaigns that were aligned with personas. It focused on events before, during, and after the game to display specific messaging based on the outcome of the event.
Lexus December to Remember®
Mobile Adhesion Banner // Lexus, a division of Toyota Motor Sales, U.S.A., Inc.
Responsibilities: Interactive/UI Design Strategy
The Lexus mobile banner employs an engaging animation with semitransparent background, adhering to the bottom of the viewport at full width of the screen. Once complete, it resolves to a leave behind that remains in the bottom right portion of the viewport. This allows the user to tap to replay the animation or be sent through to the landing page.
Tom's of Maine Omnichannel Creative Strategy®
Interactive & Mobile Video Selector // Tom's of Maine
Responsibilities: Interactive/UI Design Strategy
The Tom's of Maine units featured a multi-video ad selection capability for customers to hear the stories of real customers with a consistent UI that highlighted natural products.
Sizmek Creative Hub & Showcase
Site Revamp and Content Overhaul // Sizmek, Inc.
Responsibilities: Information Architecture, Interactive/UI Design Strategy, Content/Data Audit & Strategy, Branding, Experiential Analysis and Rich Media Composition
The Sizmek Creative Hub & Showcase is an all-inclusive gateway which highlights Sizmek's innovative products, capabilities and creative campaigns. It featured responsive design and touch-friendly features with an inviting interface to allow users to find exactly the tools they need and be on their way to creating brilliant executions.
By partnering with a members from the Engineering and Product Marketing teams, we rebuilt the company website(s) from the server up, brought all site management in-house and improved the workflow (increasing productivity for the teams involved who managed site content with a mobile-friendly form for clean, reliable data), as well as modernizing the underlying architecture to improve overall site performance and responsiveness (both in a sense of speed and scale across screen sizes & devices).
Results:
- Performed an experiential, data and content analysis—reducing format product count by 80%—providing an estimated $100,000+ in cost savings and reduced overhead
- Simplified the user experience by focusing on a limited number of wireframes and page layouts to drive product awareness and reduce costs by mitigating frequently asked questions
- Improved load time by 2x with a responsive, performance-driven design focused on content strategy, semantics, usability and accessibility
Sizmek Liquid Domain Manager
Creative Innovation Team // Sizmek, Inc.
Responsibilities: UX/UI, Direction, Design System
The Sizmek Liquid Domain Manager allowed Custom Format Developers to provide custom settings which would deploy dynamically when the ad was placed on specific publisher sites.
Generating these settings at run-time would allow the custom formats would behave consistenly across all domains with responsive design in mind.
Testimonial: I could never have DREAMED of it looking this nice...I think it'll be much easier for people to realize it's power when it looks as good as it behaves!
Sizmek Recruitment Video
Human Resources Recruitment Video // Sizmek, Inc.
Responsibilities: Motion Graphics, Storyboards, Design
The Sizmek Recruitment video highlights innvovative products, capabilities and talented personnel to prospective employees. It features vector art and engaging motion graphics to scale across multiple channels—primarily the Sizmek Careers portal and social media.
Samples seen here include a lower third, video lineup and logo stinger.
Mobius Single-use Campaign
EMD Millipore
Responsibilities: Creative Direction, Interactive & Graphic Design, Development
From thumbnail sketches to campaign launch, the Mobius Single-use campaign differentiated itself against major competitors like General Electric to bring labs to life. Doing so increased product awareness and brand equity—even spawning a competitor campaign which was less effective and sterile.
Key deliverables for this campaign were an award-winning landing page, magazine advertisment featured in major publications such as GEN and premium six-color brochure which drove awareness, web traffic and lead generation for major pharmaceutical clients to learn more about the product line's capabilities.
Strat-M Compound Correlation Application
EMD Millipore
Responsibilities: UX/UI, Wireframe, Interactive Design & Development
The Strat-M Membrane Application Tool provided high level testing data to prospective clients so they could make an informed decision on how the membrane product performed against traditional membrane testing.
The Strat-M Membrane product itself was meant to be a substitute product for testing against living membranes.
Chromatography Suite Campaign
EMD Millipore
Responsibilities: Creative Concept, Strategy, Interactive & Ad Design
The Chromatography Suite Campaign focused on a whimsical approach to generate excitement for major pharmaceutical clients. The core concept depicted an all-in-one kit with best-in-class products.
The package motif generated nostalgia for audience members as we are all still "a kid at heart".
Electronic Direct Mail
EMD Millipore
Responsibilities: UX/UI, Illustration, Design, Code
Electronic Direct Mail is one of the most popular methods of driving traffic to your social media and landing pages. We work with clients to ensure messaging is concise and on point with user-friendly interfaces and legible copy.
By following e-mail design best practices which utilize concise copy, engaging photography and informative illustrations, results beat clickthrough rates consistently with informative heatmaps that showed which content generated the most interest.